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The Looney Executive


Welcome to The Looney Executive Podcast Series!

I hope you thoroughly enjoy our  episodes. And remember ... This Ain't Your Grandaddy's business show!

Jan 29, 2010

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Adventures In Businessland!

On the road to that great golden rainbow filled with wondrous riches (we hope), entrepreneurs often follow a winding, twisting, thrilling, heart-pounding roller coaster ride to success ... or not!

David Levine is no exception.

David is the Co-Founder and CEO of Wireless Environment, a lighting technology venture based in Cleveland, OH.  

In one of our most compelling discussions yet, David reveals the inner workings of a tech entrepreneur that has raised $750,000 to develop an innovative product. And he's seeking at least another $1,500,000 to get to the next "value inflection point".

David and his partner face a strategic dilemma ... 1) License the technology to other manufacturers;  2) Manufacture the technology themselves; or 3) Create a hybrid model where they manufacture only certain components and license the rest.

In addition to discussions on raising capital and business strategy, David reveals how Wireless Environment is protecting its creations via the patent process.

He also tells a great story that involves the Baja 1000, Mexican Desert, and the elusive Mexican Desert Alligator!  

Now don't waste any more time. Listen to David's interview now!


Important Links

The Looney Executive Web Site

The Mogul Jungle Blog 

Wireless Environment